The Modern Marketing Method with Sandra Coan

The Modern Marketing Method

Over the past few years, the rules of marketing have fundamentally changed—and relying on outdated strategies is costing photographers time, energy, and clients.  In this class, Sandra Coan shares a simple, effective approach to modern marketing that helps you stand out, attract your ideal clients, and build momentum in your business month after month—without feeling salesy or overwhelmed.

Rather than chasing trends or forcing yourself into rigid funnels, you’ll learn how to create a sustainable marketing system that works in the background of your business, supporting consistent growth year after year.

In this class, you’ll learn:

• What modern marketing really is—and how it differs from the traditional tactics most photographers were taught
• Why it’s time to ditch the sales funnel and embrace the flywheel approach to client-centered marketing
• The most common mistakes photographers make on their websites, blogs, and social media—and what to do instead
• How to clarify your message so your marketing speaks directly to the clients you want to work with

Plus: Create a Content Plan That Sets You Up for the Year

This isn’t just theory. During the class, you’ll work through a practical content-planning framework that helps you map out what to say, where to say it, and how often—so you’re never starting from scratch. By the end of the course, you’ll have:

• A clear content strategy aligned with your business goals
• A realistic, repeatable plan you can use throughout the year
• A system for creating consistent, intentional content without burnout

What You’ll Walk Away With

Students leave this class with a clear, actionable marketing strategy that attracts the right clients, builds trust over time, and turns first-time customers into lifelong fans. You’ll also have a content plan that supports your marketing all year long—so your business keeps growing, even when you’re not actively promoting.

Sandra Coan is an award-winning photographer, industry educator, and best-selling author with over 27 years of experience. Based in Seattle, she is known for her modern, minimalist portraiture and her ability to create consistent, beautiful images in any environment.

In addition to running her acclaimed studio, Sandra teaches photographers around the world how to master lighting and posing, develop a signature style, and build sustainable, profitable businesses through her books, online courses, and mentorship programs. She is a proud Westcott Top Pro and a trusted educator for photographers at every stage of their careers.